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What Social Content Performs Best?

January 31, 2023

Social media is a constantly evolving landscape, and what works today may not work tomorrow. However, certain types of content tend to perform well on various platforms, regardless of the latest trends. Here's what you should focus on to make your social media content perform at its best.

Visual content

Photos and videos tend to perform well on social media, particularly on platforms like Instagram and Facebook. Whether it's behind-the-scenes shots, product demos, or eye-catching graphics, visual content captures attention and sparks engagement.

User-generated content

Encouraging your followers to share their own experiences and photos related to your brand can help increase engagement and build a sense of community. Reposting user-generated content on your own profiles is a win-win situation, as it shows your appreciation for your customers and provides them with exposure.

Short, punchy content

Attention spans are short, especially on social media. Keep your messages short, to the point, and visually appealing, and use engaging language to get your message across.

Trending topics and current events

Staying current with what's happening in the world can help you connect with your audience and increase engagement. Consider how current events or trending topics relate to your brand and create content that ties in with those conversations.

Personalized brand

People love to put a face to the business! Share personal stories, take photos of your office and staff, or wish Happy Birthday to team members. Audiences love to be able to see who they are supporting and purchasing from.


Remember, what performs best on social media may vary depending on your target audience, industry, and platform. Regularly testing and experimenting with different types of content can help you determine what resonates best with your followers.


Ready to start posting on social media? We’re here to help! At Elixir Digital Marketing, we specialize in creating engaging, personalized content for your brand. We can help you showcase your business the RIGHT way. Book a Discovery Call today!

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